Lookin’ For God in All the Right-On Places

“A short time later, I met with Mick again, who then asked me to design a logo or symbol for The Rolling Stone’s new record label. Mick showed me an image of the Goddess Kali which became the starting point to our discussion regarding the design of the logo.” – John Pasche

“Slowly and slowly, we’ve been finding the right people to do the right thing like Marshall Chess, like Jo Bergman. All those people are as important as we are. Especially now that we’ve got Rolling Stones records, with the Kali tongue . . . nobody’s gotten into that yet, but that’s Kali, the Hindu female goddess. Five arms, a row of heads around her, a sabre in one hand, flames coming out the other, she stands there, with her tongue out. But that’s gonna change. That symbol’s not going to stay as it is. Sometimes it’ll take up the whole label, maybe slowly it’ll turn to a cock, I don’t know yet.” – Keith Richards, 1971